Impact of China on Central European Automotive Industry

Impact of China on Central European Automotive Industry

China has emerged as a key market for European automakers. But at the same time, Central European manufacturers face growing pressure from Chinese carmakers (e.g. SAIC, Changan and Geely-Volvo).

The question is whether and how far automotive manufacturers and suppliers from Central Europe can position themselves successfully within China.While the highly fragmented nature of the Chinese market presents European manufacturers with some tricky challenges, opportunities also abound. In particular, China?s ambitious sustainability and energy efficiency goals are boosting demand for European know-how in hybrid and electric technologies.

These are some of the key findings of a new study published?by Roland Berger.

Click here to read the report in full.

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